BHUMI is one of those rare brands that manages to pair uncompromising ethics with commercial success. What began as a small Melbourne based online store offering premium organic bedding has grown into a nationwide success story. Their bedlinen range has developed a cult-like following among wellness conscious Australians, praised for its softness, durability and the peace of mind that comes from knowing it’s free from harmful chemicals.
With an unwavering commitment to sustainability and social responsibility, BHUMI has since expanded its footprint beyond the bedroom ad is now offering a full range of organic everyday clothing essentials designed to support health, comfort and conscious living.
Founded by Vinita and Dushyant Baravkar, the brand was born from a simple yet powerful idea – to create home essentials that prioritise both human health and the planet. BHUMI, meaning “Mother Earth” in Sanskrit, reflects that founding vision at every level of the business. Vinita’s background in public health, combined with a deep concern for the environmental impact of conventional cotton farming, laid the foundation for a business that continues to disrupt the textile industry for all the right reasons.
What started with organic bedlinen has now grown to include a comprehensive clothing essentials collection, designed to support health and comfort in everyday life. The range includes underwear, sleepwear and loungewear, all made from GOTS certified organic cotton. These garments are thoughtfully created to be breathable, hypoallergenic and free from toxic dyes or synthetic finishes. BHUMI’s clothing line is more than just an extension of the brand, it’s a natural progression that brings the same integrity and care found in their bedding into the wardrobe, offering everyday staples that genuinely support wellbeing.
BHUMI’s ethical philosophy runs through every part of its supply chain. The brand partners with small-scale farmers, ensures fair labour practices, and uses environmentally conscious manufacturing methods that prioritise water conservation and renewable energy. From the fields where the cotton is grown to the final product in your hands, BHUMI maintains full visibility and accountability.
More and more, people are starting to think critically about the materials that come into close contact with their bodies. Just as we scrutinise the ingredients in our food and skincare, the fabrics we wrap ourselves in each day are becoming part of the wellness conversation. BHUMI responds to this shift with integrity, offering essentials that are as gentle on the earth as they are on the skin.
Shop BHUMI’s fabulous range of organic clothing essentials at www.bhumi.com.au
