Creating a beautiful, luxurious bedroom sanctuary is about more than just aesthetics – it’s about crafting a space that nourishes both body and soul. One of the most important elements of that sanctuary is your bedding, and choosing organic bedding makes a world of difference. Traditional cotton farming often uses harsh chemicals, pesticides, and dyes that not only damage the environment but can also harm your health. Organic bedding, on the other hand, is crafted from natural, toxin-free materials that create a clean, hypoallergenic sleep environment. It’s an easy way to enhance your well-being while enjoying soft, breathable fabrics that add to your comfort and your sleep quality.
BHUMI, an Australian brand dedicated to sustainable luxury, is at the forefront of this shift. BHUMI’s focus is on creating beautiful organic cotton and linen bedding that not only looks and feels luxurious but also supports your health and the planet. BHUMI’s founder, Vinita shares her journey and the inspiration behind the brand, highlighting the personal and global impact of choosing organic bedding.
CH: What inspired you to start BHUMI?
V: I was born and raised in Australia with a background in Nursing and a Masters in International Public Health and I travelled to many of the conventional cotton growing areas in the world. I saw first hand the disastrous health and environmental impacts of traditional cotton growing with farmer suicides, child labour, pesticide poisoning, birth defects, harmful dyes and toxic water ways. After years in the field meeting with amazing NGOs, grassroots organisations and a growing movement of organic farmers, it was time for positive change. I combined my deep love for the Earth, humanity and sustainable design to create Bhumi Organic Cotton.
I saw an urgent need for change and wanted to offer an alternative that prioritises both the planet and the people involved in the seed to shelf process. Our ultimate vision for BHUMI is to create a world where sustainability is the norm, not the exception, and to provide our customers with luxurious, eco-friendly products that enhance their lives and contribute to a healthier planet.
CH: How does organic bedding contribute to overall wellness and a better sleep experience?
V: Our organic bedding is supremely soft, breathable, and hypoallergenic, ensuring a comfortable and irritation-free rest. Made from the finest long staple organic cotton and certified by GOTS, the leading textile standard, our bedding is free from harmful chemicals, toxic dyes, and pesticides, promoting a healthier sleep environment. Additionally, we are able to offer organic cotton fabrics and organic linen to suit all sleep types and all seasons. We offer organic percale to keep you cool, organic sateen for all year round comfort, organic jersey for that comfy feeling, organic flannelette to keep you warm and cosy and organic linen for the coastal dreamers.
CH: How do you ensure the quality and sustainability of the materials used in your products?
V: At BHUMI, sustainability is at the core of everything we do. All of our cotton is organically grown and produced as nature intended without the use of any toxic chemicals.
We only use and will only ever use GOTS certified fairtrade organic cotton for there to be a positive impact from “seed to shelf” on humanity and the environment. Being strict in our certification ensures that along the whole supply chain there are no GM seeds, no harmful chemicals, insecticides and pesticides, no toxic dyes, bleaches or finishes, no child labour, fair wages and safe working conditions.
Organic cotton farmers use environmentally sustainable systems that maintain and replenish the fertile soil, promote biodiversity and natural pest control. Natural fertilisers such as animal manure and compost are used that recycle the nitrogen within the soil. The factories run on solar and wind power and all water used is collected during monsoon rainfall.
Our production process is designed to minimise waste and reduce water consumption. We also prioritise ethical manufacturing, partnering exclusively with Fairtrade-certified factories to ensure fair wages, respect for workers rights, safe working conditions with no child labour. Transparency and fair labor practices are fundamental to Bhumi’s operations. We conduct regular audits and maintain close relationships with our suppliers to ensure compliance and continuous improvement. Additionally, our packaging is eco-friendly, and we are constantly exploring new ways to reduce our carbon footprint.
CH: How do you see the demand for organic bedding evolving in the luxury home market?
V: At BHUMI, we see the demand for organic bedding in the luxury home market evolving rapidly as more consumers prioritise wellness, sustainability, and ethical practices. Today’s luxury customers seek not only the finest quality but also products that align with their values of environmental responsibility and social impact. Our commitment to using GOTS-certified organic cotton, free from toxic dyes, chemicals, and pesticides, resonates with discerning buyers who desire both indulgent comfort and a positive contribution to the planet. As awareness grows, we anticipate a continued rise in demand for our sustainable, luxurious bedding.
In the next 5-10 years, we plan to expand our product range to include more home essentials and loungewear, always keeping sustainability at the forefront. We aim to reach new markets and increase our global presence, making Bhumi a household name synonymous with eco-friendly luxury. We also plan to invest in new technologies and innovative practices that further reduce our environmental impact. As we grow, our focus will remain on maintaining the highest standards of quality, sustainability, and ethical practices, ensuring that our evolution continues to align with our core values.
CH: Are there any upcoming products or initiatives that you are excited about?
V: We will be launching a new loungewear and sleepwear line soon, along with quilt and pillow inserts which many of our customers have been asking for, and without revealing too much a bedding item that is nostalgic and allows one to global dream. We are also launching in the UK very soon which is very exciting!
CH: What are some of your favourite personal wellness practices or routines?
V: Some of my favorite wellness practices and routines include daily deep breathing (pranayama), meditation, and yoga, which help center my mind and body. I also love walking my dogs and being out in nature particularly the ocean, enjoying the calming effects of the outdoors. I love holding trees and feeling their strength and energy and I love grounding myself by walking barefoot on the earth; it provides a profound sense of connection, energy and tranquility.
CH: Is there anything else you would like our readers to know about your company or product range?
V: At Bhumi, we take sustainability seriously and strive to be transparent about our practices. Greenwashing is a common problem in the textile industry, and is a term used to describe companies that make false or misleading claims about the environmental benefits of their products or services, often with the intention of deceiving customers and profiting from the growing demand for sustainable products. It is a serious problem that undermines genuine efforts to create a more sustainable future. We are paving the way for a new era in the textile industry by offering premium luxury organic products made from organically grown and ethically made cotton, creating a positive impact on the people and the planet. When people think of Bhumi we want people to think of Home. Home as in the panet we all live on, your physical home sanctuary and your body as home. These aspects of Home are sacred spaces and where we will always offer ranges to enhance these sanctuaries. We see our products as an experience that enhances well-being, aligns with personal values, and contributes to a higher quality of life.
Shop the BHUMI range of gorgeous organic bedding.
