Designer Rugs has stood at the forefront of Australia’s luxury rug landscape, shaping tastes, setting trends, and redefining what exceptional design can be. Their latest collection – Alchemy, celebrates transformation, turning everyday inspirations into extraordinary interior design.
Designed by the in‑house design studio and made from 100% New Zealand wool, each rug is guided by the spirit of alchemy and explores the textures and patterns that shape our world, from nature’s organic beauty to the elegance of scientific discovery and human ingenuity. Every piece is a canvas for storytelling, inviting you to bring imagination and a sense of history into your home.
“The Alchemy collection is a true testament to the creativity of our In-house design studio. Their ability to translate such diverse inspirations into tangible, transformative art for the floor showcases the unique vision and expertise that defines Designer Rugs”
Yosi Tal, Managing Director, Designer Rugs
Tally
200 x 300cm
Hand Tufted: 100% New Zealand Wool
RRP $5,340
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Tally is a playful interpretation of the simple act of keeping score, featuring hand-drawn lines arranged in a deliberately irregular stripe pattern. Drawing inspiration from chalkboard tallies—one, two, three, four, slash across five—this design honours imperfection and the tactile quality of the human hand. Both energetic and grounded, Tally brings creativity and spontaneous expression into the home.
Seeds
200 x 300cm
Hand Tufted: 100% New Zealand Wool
RRP $5,280
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The Seeds rug captures a quiet moment of hope and renewal. Inspired by soaking seeds before planting, the design reflects the rhythm and energy of new beginnings. Its scattered, organic repetition mirrors nature’s unpredictability, while gentle movement throughout the pattern introduces a sense of life, growth, and subtle vitality to any space.
Avery
200 x 300cm
Hand Tufted: 100% New Zealand Wool
RRP $5,340
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Named after Oswald Avery, the scientist who revealed the structure of DNA, the Avery rug pays homage to the refined geometry of microscopic molecules. Its intricate pattern echoes the interconnected systems that form the foundation of life, blending scientific precision with artistic expression. Avery brings clarity, curiosity, and quiet wonder into your space.
Linton
200 x 300cm
Hand Tufted: 100% New Zealand Wool
RRP $5,280
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Inspired by the enduring elegance of Chanel tweed, originally created by Linton Tweeds in the UK, the Linton rug celebrates heritage, texture, and craftsmanship. Its design recalls the layered interplay of woven threads, creating a richly tactile surface that feels both contemporary and classic. Linton introduces understated luxury and classic sophistication to any interior.
Woodgrain
200 x 300cm
Hand Tufted: 100% New Zealand Wool
RRP $5,340
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The Woodgrain rug is a love letter to nature’s innate artistry. Drawing inspiration from the flowing lines, knots, and natural curves found in timber, the design captures the waves of natural woodgrain beauty. Its organic pattern creates a calming connection to the natural world, offering a grounding and tranquil presence within the home.
Pablo
200 x 300cm
Hand Tufted: 100% New Zealand Wool
RRP $5,280
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Inspired by the bold geometry of Cubist art and the intricate maze-like streets of an old city map, the Pablo rug is a journey through form and structure. It’s angular patterns evoke a sense of exploration, inviting you to lose yourself in its labyrinthine design. Pablo is a tribute to the beauty of abstraction and the stories hidden in every corner.
Dupion
200 x 300cm
Hand Tufted: 100% New Zealand Wool
RRP $5,340
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Dupion is a refined expression of quiet luxury and organic texture. Influenced by the subtle slubs and natural contrast of Dupion silk, this rug reveals depth through layered detailing and a soft, understated sheen. Embracing imperfection, Dupion offers a sophisticated yet approachable aesthetic that feels both contemporary and enduring.
Cobblestone
200 x 300cm
Hand Tufted: 100% New Zealand Wool
RRP $5,280
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The Cobblestone rug takes its cues from the weathered beauty of cobblestone streets. Its textured surface and gentle variations echo the look and feel of stone worn smooth by time and footsteps. This design brings a sense of history and natural rhythm to your space, grounding it with a timeless, tactile charm.
The Alchemy collection tells a considered story of inspiration, where art, history, science and nature converge. Each rug is designed not only as a functional piece but expression of ideas, texture and thoughtful design. Hand-tufted, the collection shows quality of New Zealand wool with character and sophistication to contemporary interiors.
Sydney Showroom
A 509 Parramatta Rd Leichhardt
P 02 9550 9933
E drsyd@designerrugs.com.au
Melbourne Showroom
A 565 Church St Richmond
P 03 9534 0660
E marija@designerrugs.com.au
Brisbane Showroom
A 154 Arthur St Fortitude Valley
P 07 3852 64333
E mone@designerrugs.com.au
